INTELLECTUAL PROPERTY RIGHTS CENTER PROVIDE SOCIALIZATION OF COLLECTIVE BRAND REGISTRATION FOR EMPING MELINJO PRODUCTS
(Bantul-Friday 21/05/2017) Intellectual Property Rights Center Faculty of Law, Universitas Islam Indonesia (IPR Center FH UII) in collaboration with the Central of Business Services and Intellectual Property Management Department of Industry and Trade DIY held a meeting with the Micro, Small and Medium Enterprises Group (UMKM) ) Emping Melinjo maker in Kepuh, Wirokerten Kec. Banguntapan, Bantul Regency, Special Region of Yogyakarta at 15.30 WIB – Done. The meeting agenda with the theme of Socialization regarding Collective Mark Registration which was filled by the speaker, Dr. Budi Agus Riswandi SH, M. Hum expert on Intellectual Property Rights Faculty of Law, Islamic University of Indonesia.
As is known, the Kepuh area, Wirokerten is very well known as the Central of craftsmen or Emping Melinjo makers in Bantul Regency. The group of Micro, Small and Medium Enterprises (UMKM) that produces emping melinjo was established in 2012, but this business group does not yet have a Collective Mark and the business actors in that group still compete with one another and have their own trademarks. There are even emping mlinjo makers who do not yet have a brand for Emping Mlinjo.
In the socialization, Dr. Budi Agus Riswandi SH M.Hum gave direction and socialization regarding the importance of collective trademark registration for micro, small and medium enterprises (UMKM) the process of collective trademark registration, the objectives and benefits of collective trademark registration. In his presentation, Budi also emphasized that the brand is a tool to differentiate one product from another, as well as a means to avoid unfair business competition.
In addition, the brand can also be used as a tool for promotion and to determine product quality. In other, the briefing regarding collective mark Budi also provides for the possibility of registering other types of Intellectual Property Rights (IPR), including registration of industrial designs on product packaging, registration of inventions in the form of processes or methods of making chips using patents and so on.
On that occasion, Ahmadi as the leader of the group of entrepreneurs making emping melinjo asked several questions to the speakers regarding the registration of collective marks and hoped that the registration of collective marks could be implemented immediately in order to protect the collective mark for business actors and increase the selling price of emping melinjo. Because according to his narrative, in running a business, business actors are still competing and product management and testing have not been carried out properly and systematically.
At the moment, collective trademark registration has become a facilitation program from the Regional Government (PEMDA) in Special Region of Yogyakarta (DIY) through the Department of Industry and Trade (Disperindag) with the technical unit of the Center for Business Services and Intellectual Property Management. This program is expected to protect UMKM products collectively and foster product competitiveness collectively, Budi concluded in his presentation on the socialization of collective trademark registration (Renggi).
