IPR CENTER FH UII AND DISPERINDAG OF SLEMAN REGENCY PROVIDE BRAND EXPLANATION AND COLLECTIVE BRANDING IN GODEAN

(Godean, June 20^th, 2017) Intellectual Property Rights Center, Faculty of Law, Universitas Islam Indonesia (IPR Center FH UII) in collaboration with the Department of Industry and Trade (DISPERINDAG) of the Sleman Regency Government provides counselling to the Group of Tile Maker Business Actors in Godean, Sleman at 14.00 WIB -completed. The purpose of counselling is provide socialization regarding the importance of collective trademark registration for the roof tile maker group in Godean. The socialization is field by speaker Dr. Budi Agus Riswandi SH, M. Hum as an expert on Intellectual Property Rights Faculty of Law, Islamic University of Indonesia.

The socialization of this collective brand is a response to a report by one of the business actors of tile maker in Godean to the DISPERINDAG of the Sleman Regency Government regarding the use of the GODEAN brand by other people outside the Godean area. Based on this report, the Industry and Trade Office of the Sleman Regency Government invited the Central of Intellectual Property Rights, Faculty of Law UII to hold a meeting with the Tile Makers Group.

The Godean region itself is a central of tile-making in the Special Region of Yogyakarta Province. The Rooftile Maker Business Group in Godean also has brands in carrying out its business activities, which include SOKKA, SOKKA Super and others, where these brands do not show the identity of Godean rooftiles. Meanwhile, the name godean tile is actually used by tile makers in several areas in Central Java such as Temanggung, Magelang and Klaten.

At first, rooftile in Godean will be registered as a geographical indication, but based on a survey, Godean rooftile does not yet have the characteristics that are a requirement for registration of geographical indications. However, based on the study, Genteng Godean actually has the opportunity to be registered as a collective mark. During the meeting, the Sleman Regency Government and Dr.Budi Agus Riswandi,S.H,M.Hum provided an alternative name for the collective brand for Godean tile makers, namely the collective brand GENTENG GODEAN where this collective brand consists of 530 members of the Godean tile maker business.

In his presentation, Budi provides information on intellectual property rights and the importance of collective mark registration and provides explanations regarding infringement of trademarks as unfair business competition. According to him, Intellectual Property Rights are very important, especially for business actors who make rooftiles in Godean.

Budi also explained several positive impacts of collective trademark registration for business actors making Godean rooftiles, which could strengthen the business actors of Godean roof tiles, expand the marketing of Godean rooftiles and advance the Godean rooftile maker group as well as improve the economy of the Godean rooftile making business group. According to his presentation, Budi also argues that the power of collective brands can outperform individual brands and has positive implications for production governance and marketing management. Later, after the registration of the Godean tile collective mark, the group of business actors will be given a collective brand manual containing the SOP (Standard Operational Procedure) regarding the manufacture of rooftiles, quality testing standards for Godean tile products and others.

However, there are several obstacles in registering the collective trademark of Godean rooftiles, including the tile-making business group in Godean that is not yet a legal entity. Therefore, the Speaker hopes that the relevant parties will immediately form a legal entity in the form of a cooperative of godean rooftile making business groups in order to obtain legality in the registration of the Godean rooftile collective mark.

In addition, Budi also provides several possible protections for intellectual property rights in addition to collective marks, including patents for rooftile making machines, as well as industrial designs for tile shape designs which will get exclusive rights in which only this business group is entitled to such exclusive rights. the issue of Intellectual Property Rights, the speaker also provides the potential for tile godean franchises to several business actors outside the godean tile business group which will provide additional benefits for the godean rooftile business group.

At the end of the counselling, Dr.Budi Agus Riswandi SH,M.Hum from the IPR Center FH UII and the DISPERINDAG of the Sleman Regency Government along with the Godean Rooftile Maker Business Group hoped to immediately register a collective mark in order to strengthen the group of business actors and improve production and marketing governance. Godean rooftile, and hopes that the Godean rooftile product with the collective brand of GODEAN rooftile can also be used by housing developers, especially in Sleman Regency, and expand the marketing of Godean rooftile both to all regions of Indonesia and even abroad. (Editor: Renggi Ardya Putra)