Hak Kekayaan Intelektual sangat penting bagi keberlangsungan usaha, karena ia dapat menjadi alat revenue generating dan pendongkrak daya saing. Namun tidak sedikit pelaku usaha khususnya UMKM menyadari hal ini. Padahal eksistensi UMKM diakui sebagai penopang pertumbuhan ekonomi suatu negara. Oleh karenanya perlu dikaji bagaimana upaya meningkatkan kesadaran UMKM terhadap perlindungan hak kekayaan intelektual, dan bagaimana model tatakelola hak kekayaan intelektual yang profitable. Melalui penelitian yuridis normati, dan pendekatan konseptual dengan menggunakan data sekunder berupa bahan hukum primer dan bahan hukum sekunder, penelitian ini menyimpulkan bahwa Kecenderungan UMKM dalam mengoptimalkan potensi HKInya masih sangat rendah. Model tatakelola dapat berbasis institusional, personal maupun mix antara keduanya.

Tata Kelola, Hak Kekayaan Intelektuan, UMKM

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